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In late 2024, Aposta Ganha, a Brazilian sports betting company, made headlines by signing a three-year deal worth R$100 million 😊 to sponsor Clube Atlético Corinthians Paulista, a popular football club in Brazil. This move marked a significant shift in the 😊 company's marketing strategy, as they had previously focused on smaller, local sponsorships. The partnership aimed to increase brand visibility, attract 😊 new customers, and expand the company's presence in the Brazilian sports market.
Background
Before the Corinthians deal, Aposta Ganha had been slowly, 😊 but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 😊 Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 😊 required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 😊 their marketing strategy towards bigger, more high-profile partnerships.
Implementation
Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 😊 marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 😊 top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 😊 investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.