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bwin, the leading online sports betting and gaming brand from Entain, launches a new fan-led campaign today across Europe: ‘Love 🌧️ Knows No Boundaries’.
Football fans across Europe have an exciting season ahead, as the most important club competitions in European football 🌧️ – the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League – are now up and running.
bwin’s latest 🌧️ ‘Love Knows No Boundaries’ campaign is all about the fans – bringing them together through the love of football. A 🌧️ short film is the centrepiece of the campaign, featuring real fans from across different cultures where they talk about their 🌧️ passionate love for the beautiful game, their football clubs, the special thrill of an away trip, and their most memorable 🌧️ moments as a fan.
The launch of the campaign reinforces bwin at the heart of Thursday night European football, as the 🌧️ brand enters the second year of its proud partnership with the UEFA Europa League and Conference League.
The campaign will go 🌧️ live on TV, online, and in stadiums across 7 of bwin’s key markets¹, localising it for each customer audience. bwin’s 🌧️ customers will be able to follow their favourite teams throughout the tournament as the competition heats up and ultimately culminates 🌧️ in Budapest and Prague.